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Yves Saint Laurent (YSL) Mon Paris – Intensément


This new Yves Saint Laurent advert features music by French-Armenian singer and lyricist, Charles Aznavour. The commercial promotes the new ‘Intensèment’ fragrance by French luxury fashion house. In the advert we see a women flying a helicopter over Paris searching for a man. She is then seen taking the lift to meet her man at the top of the Eiffel Tower.

Yves Saint Laurent (YSL) Intensement Advert Music
YSL Intensément Advert

The music in the advert

Music: La bohème | Artist : Charles Aznamour

The music in the 2020 Yves Saint Laurent Intensèment advert is a song called “La bohème” recorded in 1965 by French-American singer and lyricist Charles Aznavour.

The song was co-written by Aznamour and French songwriter Jacques Plante. The song became an international hit reaching number 1 in the French chart, number 3 in Argentina and number 5 in Brazil.

Download track on iTunes  Download track on Amazon Music

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