This new advert by Malibu Rum titled Welcome to Malibu which reimagines Malibu as more than just rum and invites viewers “Do Whatever Tastes Good”. In this world everyone is unplugged and can embrace the things they love as the Caribbean rum brand seeks to embrace that summer energy.
In the ad we see an actress waiting at a crosswalk as an Armadillo walks across the road. With the screech of a tyre and pink smoke she then rides to Malibu. The motorcycle then turns in to “Coco” the coconut horse as they explore this colourful new world.
This global campaign encourages consumers to live with the summer mindset all year round, wherever they are. Whether that’s sipping a piña colada in the summer while shamelessly enjoying the top hits, or mixing Malibu and sparkling wine at a holiday party, Malibu says: “Do Whatever Tastes Good.”
The music in the Malibu Rum advert
Music: Call Me Maybe (Remix) | Artist : Carly Rae Jepsen
The music in the Malibu Rum advert is a remix of the 2012 hit “Call Me Maybe” recorded by Canadian singer-songwriter Carly Rae Jepsen. The song was first released for Jepsen’s second EP Curiosity and was then later released on her second studio album Kiss the same year
“Call Me Maybe” topped the UK Singles Chart, US Billboard Hot 100, the Canadian chart, Japanese chart and many charts across Europe.
The song was also nominated for two Grammy Awards, for Song of the Year and Best Pop Solo Performance at the 55th Annual ceremony.
We are still trying to identify the remix cover version in the advert. Watch this space….