Here is the new Lucozade advert titled ‘It’s On: Hula’ featuring a song by Ini Kamoze. The ad has been airing once again in late 2021 and early 2022.
In the commercial we see a man just finish drinking some Lucozade and throwing it in the bin. He then put’s on his headphones listening to ‘Here Comes the Hotstepper’ while hula hooping down the street much to the surprise of onlookers.
He is even able to use his phone, spin around and make it all the way to his home while still hula hooping. This campaign is the first major TV advertising for Lucozade Energy since their £10m ‘Spark Something’ advert in 2019.
The music in the 2021 Lucozade advert
Music: Here Comes the Hotstepper | Artist : Ini Kamoze
The catchy music in the new 2021-2022 Lucozade advert is a song called ‘Here comes the Hotstepper’ released in 1995 by Jamaican dancehall artist Ini Kamoze. The track was the lead single to his album of the same name. The song is arguably best known for its “na na na na na…” chorus.
The lyrics include:
“Here comes the hot stepper, murderer
I’m the lyrical gangster, murderer
Pick up the crew in-a de area, murderer
Still love you like that, murderer”
The song reached number 4 in the UK Singles Chart and features as the soundtrack to the American satirical comedy-drama film Prêt-à-Porter (Ready to Wear).