This ad by Lucozade Sport takes us on a journey through the life of Anthony Joshua. With the hashtag #MadeToMove, the advert sends the inspiring message that “Nobody ever moved forward standing still”.
The story begins with Joshua’s boyhood in Watford and tackles his teenage years in which he got into trouble with the police. Until later he found work and training to become a professional boxer where everything changed and the heavyweight champion’s new chapter began.
The music in the Lucozade Sport Anthony Joshua advert
Music: Kettering | Artist: The Antlers
The music in the ad is the 2009 song ‘Kettering’ by American indie rock band The Antlers. The song features on the Brooklyn-based band’s third studio album ‘Hospice’.