American Express – Right Behind You

American Express have released this heart-warming TV advert titled ‘Right Behind You’ for their global finance services. The ad was launched in October 2019.

The commercial begins with a violinist playing in a concert hall. The ad then goes on to show viewers the real emotions of various life moments big and small. These moments include a man surprising his loved one with flowers, a doctor approaching a family to deliver some news, a mother holding her baby, an elderly couple embracing in a dance, a DJ playing his set and many many more. The ad concludes with the tagline “You keep moving forward. We’ll be right behind you”

The music in the advert

Music: The Joke (Cover) | Artist : Brandi Carlile

The music being played by the violin in the American Express advert is a cover version of the 2017 song “The Joke” by American singer-songwriter Brandi Carlile. The song was the lead single for her sixth studio album “By the Way, I Forgive You”. The beautiful musical piece in the ad was recorded especially for the brand and is not currently commercially available. However, the original song can be downloaded from iTunes or Amazon Music.

Download track on iTunes  Download track on Amazon Music