This Gucci advert video campaign starring Harry Styles is titled “Mémoire d’Une Odeur” which translates to “Memory Of A Smell”. The commercial for this universal fragrance by Alessandro Michele depicts a free-spirited family who embrace life without inhibitions.
Cast in rural Rome, the scene includes the 17th century ruins of Canale Monterano. Singer-songwriter Harry Styles is seen alongside various artists, designers, musicians and models who act out the scene.
The music in the advert
Music: In Every Dream Home A Heartache | Artist : Roxy Music
The music in the Gucci Mémoire D’une Odeur video is the 1973 song ‘In Every Dream Home A Heartache’ by English rock band Roxy Music. The song was written by band-member Bryan Ferry and featured on the band’s second studio album ‘For Your Pleasure’. The tune is one of Roxy Music’s most iconic songs which was regularly performed in live sets.