Seat Tarraco – Ice Swimming

This Seat Tarraco TV advert promotes the Spanish car manufacturer’s new SUV. The commercial features a woman hiking to a remote frozen lake who then cuts a hole in the ice and dives in to the freezing water for an exhilarating swim. The ad suggests that “You don’t stop because you get older. You get older because you stop”. The woman then drives away in her Tarraco as the advert slogan asks “Why Not Now?”.

The music in the advert

Music: Try | Artist : Bugge Wesseltoft and Sidsel Endresen

The chilled-out music in the Seat Tarraco advert is a 2002 track called “Try” by Norwegian artists Bugge Wesseltoft and Sidsel Endresen. The song that features the lyrics “Keep on looking, you keep on searching” is available to download from the music services below.

Download track on iTunes  Download track on Amazon Music