Apple promote the Apple Mac with this ad stating that “behind the Mac people are making wonderful things”. The Mac (originally called the Macintosh) sold by Apple was first released in 1984. It was their first mass-market personal computer that featured a graphical user interface, built-in screen and mouse. The expensive personal computer struggled against more affordable competition such as the Commodore 64 and IBM computer and later Microsoft Windows based PC’s. The Macintosh was re-branded to the “Mac” in 1998 when their products started to become more commercially successful against the competition.
The music in the advert
Music: Story of an Artist | Artist: Daniel Johnston
The music in the ad is the 1982 track Story of an Artist by American singer-songwriter and visual artist Daniel Johnston.