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Bacardi – Dancefloor


Bacardi invite viewers to ‘rally your crew’ in this TV ad that says “If it’s a floor, it’s a dance floor”. The colourful ad is set in a Caribbean resort with professional dancers shown only from the waist down. It conveys a different vibe through the movement and expression of their hips, legs and feet only.

The music in the advert

Music: Jump | Artist: Major Lazer

The music in the Bacardi dancefloor commercial is a track called Jump by American electro-dance trio Major Lazer.

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