Bacardi invite viewers to ‘rally your crew’ in this TV ad that says “If it’s a floor, it’s a dance floor”. The colourful ad is set in a Caribbean resort with professional dancers shown only from the waist down. It conveys a different vibe through the movement and expression of their hips, legs and feet only.
The music in the advert
Music: Jump | Artist: Major Lazer
The music in the Bacardi dancefloor commercial is a track called Jump by American electro-dance trio Major Lazer.