Yves Saint Laurent (YSL) – Y

Yves Saint Laurent introduce their new fragrance, Y. The advert stars model, David Alexander Flynn, AI researcher Alexandre Robicquet and hip hop artist Loyle Carner.

With the tagline “Everything starts with a why”, the ad asks “Why follow old paths when I can create new ones?” and “Why have dreams if I can’t fulfil them?”.

The music in the Yves Saint Laurent – Y advert

Music: The Isle of Arran | Artist: Loyle Carner

The music in the advert is a song called ‘The Isle of Arran’ released in 2017 by English hip hop musician Loyle Carner (real name Benjamin Gerard Coyle-Larner). The track is taken from his studio album Yesterday’s Gone.

Download track on Amazon Music