Yves Saint Laurent (YSL) – Y

Music Track: The Isle of Arran

Music Artist: Loyle Carner

Yves Saint Laurent introduce their new fragrance, Y. The advert stars model, David Alexander Flynn, AI researcher Alexandre Robicquet and hip hop artist Loyle Carner. With the tagline “Everything starts with a why”, the ad asks “Why follow old paths when I can create new ones?” and “Why have dreams if I can’t fulfil them?”. The music in the advert is The Isle of Arran by English hip hop musician Loyle Carner (real name Benjamin Gerard Coyle-Larner).

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