Premier Inn’s new TV advert features a family preparing for Great Aunt Mabel’s 90th Birthday at one of the accommodation chain’s hotels.
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The music in the 2017 Premier Inn advert
The catchy music in the advert is the 1960’s hit Iko Iko by the Dixie Cups released in 1965.
The song, under the original title “Jock-A-Mo”, was written and released in 1953 as a single by James “Sugar Boy” Crawford and his Cane Cutters but it failed to make the charts. The Dixie Cups version however became an international hit with “Iko Iko”.