Nike’s World Cup 2014 advert, titled “Winner Stays,” captures the electric spirit of global football in a four-minute cinematic spectacle. As expected, it features an all-star lineup of football legends including Cristiano Ronaldo, Neymar, Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois and Tim Howard.
The ad begins with a casual park match between friends, which soon transforms into a high-stakes global showdown as each player imagines themselves as one of football’s biggest stars. The energetic, fast-paced visuals and slick editing reflect Nike’s signature style — blending street-level play with superstar power. The campaign’s theme celebrates creativity, confidence, and the belief that “Risk Everything” can lead to greatness.
The Music in the Nike World Cup 2014 Advert
Song: Miss Alissa
Artist: Eagles of Death Metal
Released: 2004
The explosive soundtrack to this Nike ad is “Miss Alissa” by Eagles of Death Metal. The track’s gritty guitar riffs and driving tempo perfectly match the ad’s frenetic pace and rebellious energy. Its raw rock-and-roll vibe underlines Nike’s bold, fearless message — that true champions are made by those who dare to take risks and play without fear.