In 2011, British Airways launched one of its largest advertising campaigns titled “To Fly. To Serve.” The commercial highlights the airline’s rich heritage and long-standing commitment to putting customers at the center of its operations. Drawing inspiration from the airline’s historic motto, the advert emphasizes the values of service, precision, and excellence that have defined BA over the decades.
The advert traces the evolution of aviation, showcasing the incredible advances in technology, pilot training, and airline operations, all while keeping the original ethos of “To Fly. To Serve.” Viewers are taken on a journey through time, celebrating BA’s legacy and dedication to its passengers. Notably, this campaign was the first major British Airways advert unveiled on their Facebook page, marking a significant step in digital marketing for the airline.
The Music in the British Airways Aviators Advert
Music Track: The Aviators
Music Artist: Helen Jane Long
Album: N/A
Released: 2011
The emotive soundtrack, “The Aviators”, was composed and performed by British musician Helen Jane Long. Known for her cinematic style, Long has contributed to several film projects, including assisting on the score for The Lord of the Rings trilogy.
Her sweeping piano melodies in the advert add a sense of grandeur and nostalgia, perfectly complementing the visuals of historic aircraft, dedicated pilots, and the evolution of the airline. The music underscores the elegance, pride, and timeless quality of British Airways.