Cadbury Dairy Milk captured the UK’s attention in 2007 with its iconic advert featuring a gorilla passionately playing the drums. Part of their “A Glass and a Half Full of Joy” campaign, this humorous commercial became the most memorable and successful in the series.
The realism of the gorilla combined with impeccable editing and timing created a surreal yet delightful visual experience. Viewers were instantly captivated, making this advert a staple of British pop culture and a benchmark for creative advertising.
The Music in the Cadbury Drumming Gorilla Advert
Music: In The Air Tonight
Artist: Phil Collins
Album: Face Value
Released: 1981
The advert famously features the 1981 hit In The Air Tonight by British singer-songwriter Phil Collins. The song’s dramatic drum break perfectly syncs with the gorilla’s performance, making it one of the most iconic pairings of music and visual storytelling in advertising history.