Hovis – Bike Ride, 1974 Advert

Music Track: Symphony No. 9

Music Artist: Antonín Dvorák

The classic 1974 Hovis advert written by Geoff Seymour from the Collett Dickenson Pearce advertising agency and directed by Ridley Scott was a huge hit at the time. It was repeated on British television for a 10-day run in May 2006 to commemorate the firm’s 120th anniversary. The music in the advert was Antonin Dvorak’s Symphony No. 9 rearranged for brass. The piece of music became instantly recognisable to the brand for many years afterward. A London Symphony Orchestra & Leopold Ludwig performance of the music can be downloaded from the links below

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