Hovis advert - 1974 Bike up the cobbled hill

Hovis – Bike Ride, 1974 Advert

Here is the the classic 1974 Hovis advert written by Geoff Seymour from the Collett Dickenson Pearce advertising agency. The ad set in post-war Britain shows a boy pushing a bike laden with loaves of bread up a steep cobbled hill. It was directed by Ridley Scott. The commercial was

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