Saga has launched this new TV advert titled “Experience is Everything” that attempts to broaden its appeal to a wider audience.
In the ad, a man challenges viewers to answer the question “what does old mean?”. He suggests that “well, it depends on how we choose to see things”. He takes a bottle of ’76 Bordeaux wine as an analogy saying that it’s not old, it’s revered and priceless. He also makes the comparison with old (vintage) clothing and classic cars. The advert concludes with him saying “so please don’t call me old fashioned, just pour me one.
The music in the Saga advert
Music: Signori Toileto Italiano | Artist : Daniel Pemberton
The music in the background of the 2021 Saga advert is a tune called “Signori Toileto Italiano” that was released in 2015 by British composer Daniel Pemberton. The song is taken from Pemberton’s soundtrack album for the 2015 spy film “The Man from U.N.C.L.E”.
Daniel Pemberton has composed many scores for movies and was nominated as “Film Composer of the Year” at the World Soundtrack Awards in 2016. He was also named “Film Composer Of The Year” by the International Film Music Critics Association in 2021.
Listen to the full track on this YouTube video: