Apple introduce their all-new AirPods Pro with this shiny new advert. The commercial takes on the usual ‘Introducing’ format that Apple use with close-ups of the devices to a black background. The ad then uses large bold text to describe the amazing features of the pods such as Active Noise Cancellation, Tapered Silicone Tips which are available in three sizes, a new Transparency Mode that allows users to “hear what’s around you”. The tech giant also uses the catchy tagline “Innovation from tip to chip” in the commercial.
The AirPod Pro also comes with the usual features of the AirPods such as a wireless charging case ans voice-activated Siri. They start shipping on October 30, for $249 in the US and £249 in the UK making them more expensive in the UK after the exchange rate difference.
The music in the advert
Music: Lenguas | Artist : Elephant Heart
The music in the Apple AirPods Pro advert is a song called ‘Lenguas’ released earlier this year by electro-music group Elephant Heart. The group is a project launched by Jason and Victoria Evigan a married couple both known for their contributions to music. Jason is an American musician and producer and is known for co-writing and production of songs such as Maroon 5’s “Girls Like You” and “What Lovers Do”, Madonna’s “Ghosttown”, Demi Lovato’s “Heart Attack”, Jason Derulo’s “Talk Dirty”, David Guetta’s “Lovers on the Sun” and Robin Schulz “Shed a Light”.