This advert video by Vodafone titled “Be Unlimited” features a woman in a red jacket performing a dance with around a dozen other lookalikes. All the women in the ad are dressed in Vodafone’s red colour brand say goodbye to WiFi hot-spotting and enjoy the freedom of telecoms giant’s unlimited data plans.
The launch of these plans are more poignant with the roll out of the next generation mobile data technology 5G. The commercial was primarily filmed in Poland with the main actress cast in Paris.
Vodafone’s brand and marketing director Maria Koutsoudakis said:
The fresh approach is the foundation of a two-year plan to be more “positive” and “energising” in its communications.
My first couple of months [at Vodafone] were spent understanding the brand, industry and what had worked with Martin [Freeman].
The music in the advert
Music: Truth | Artist : Mark Ronson Feat. Alicia Keys & The Last Artful, Dodgr
The music in the Vodafone Be Unlimited advert video is a newly released track called “Truth” by English musician, record producer and DJ Mark Ronson.
The song also features vocals by American singer-songwriter Alicia Keys and American hip-pop artist Alana Chenevert (better known by her stage name The Last Artful, Dodgr).