This advert by TUI follows up on last year’s Discover Your Smile ad. It shows a mother and daughter arriving at a TUI resort. The daughter is visibly unhappy with the idea as the mother tries her best to encourage her to enjoy herself. Gradually the relationship between mother and child improves. The pair dance together throughout the remainder of the advert (in a similar fashion to last year’s commercial). The same clever tagline is used “cross the T’s, dot the I’s and put U in the middle”.
The music in the advert
Music: Someday | Artist: The Strokes
The music in the advert is a 2001 track called Someday by American rock band the Strokes. The track is taken from their debut album Is This It.