Smirnoff – We’re Open DJ Jewell

This ad by Smirnoff features DJ Jeffrey Jewell from Africa who has albinism. He uses his music to bring people together and prove that we’re all the same on the dancefloor. People with albinism are treated harshly in Africa often facing ridicule and discrimination.

The music in the advert

Music: Wololo (feat. Mampintsha) | Artist: Babes Wodumo

The music in the ad is called Wololo by Bongekile Simelane (stage name Babes Wodumo) a South African singer specializing in Gqom music.

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