Natwest – We Are What We Do

Music Track: Prelude and Fugue No. 1 in C major

Music Artist: Bach


This haunting black and white TV advert from Natwest outlines all the characteristics of human beings and says “We Are What We Do”. The music in the advert is a slowed down rendition of Bach’s Prelude and Fugue No. 1 in C major. Prelude and Fugue is a classical format or set of key-cycles rather than a name given to any one piece of music. Bach’s collection is two books of preludes and figues called ‘The Well-Tempered Clavier’ written in 1722 and 1742 respectively. Many composers have written one or, usually, several such works.

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