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Boots No7 – Lift & Luminate Serum

Music Track: Way Down We Go

Music Artist: Kaleo


This brilliant TV advert by Boots shows ballet dancer Alessandra Ferri, 52 dancing with a reflection of herself at 19 years old. The technique of using a 45 degree, angled mirror in a darkened theatre used to be the illusion technique endorsed by many theatres years ago to create ghostly figures. Its implication here however is for a much more subtle cause. The song is Way Down We Go by Icelandic rock band Kaleo.

Way Down We Go – Kaleo

Download track from Amazon

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Edna Head
Edna Head
4 years ago

Mesmerising and haunting, I cannot stop watching, hearing and thinking about it. Love it.

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