MoneySuperMarket’s Epic Wolf advert became one of the brand’s most talked-about campaigns, blending humour, confidence, and a heavy dose of eccentric fun. The commercial stars Gary the bodyguard, who decides to unleash his inner wild side — or as the campaign put it, his #EpicWolf. In a moment of pure liberation, Gary forgets about his day job and breaks into an energetic display of dance moves that combine street style, breakdancing, and over-the-top swagger. The ad continues MoneySuperMarket’s long-running theme of celebrating the sheer joy that comes from saving money, using outrageous characters and memorable music to get the message across. Its tongue-in-cheek tone and viral-worthy choreography made it a standout addition to the brand’s “You’re So MoneySuperMarket” series.
The Music in the MoneySuperMarket ‘Epic Wolf’ Advert
Song: Big Bad Wolf
Artist: Duck Sauce
Album: Quack
Released: 2011
The soundtrack for the advert is Big Bad Wolf by Duck Sauce — the DJ duo made up of A-Trak and Armand Van Helden. Known for their quirky blend of house and disco influences, Duck Sauce became famous for their unconventional, high-energy tracks and humorous music videos. Big Bad Wolf, released in 2011, quickly gained attention for its distinctive beat, bold hooks, and irreverent attitude, perfectly aligning with the wild, carefree energy of the advert. The song’s mischievous tone and relentless rhythm make it an ideal fit for Gary’s over-the-top dance performance, helping to turn a simple insurance ad into a moment of viral pop culture.