John Lewis – Never Knowingly Undersold Since 1925

This John Lewis advert tells a beautiful and emotional story of timeless love, following two people who meet and fall for each other — though they appear to be from different eras. The advert’s theme captures the idea that while the world around us changes, the important things in life — love, connection, and togetherness — never do.

The storytelling style is classic John Lewis: understated yet emotionally resonant, combining cinematic visuals with a heartfelt narrative and a moving soundtrack. The commercial continues the brand’s tradition of emotion-driven Christmas advertising, appealing to nostalgia and universal human emotion.

Music in the John Lewis “Never Tear Us Apart” Advert

Music: Never Tear Us Apart
Originally by: INXS
Performed by: Paloma Faith

The soundtrack is a hauntingly beautiful cover of Never Tear Us Apart, the 1988 hit by Australian rock band INXS. For this advert, the song was specially re-recorded by British singer Paloma Faith, known for her soulful, distinctive voice.

Paloma’s heartfelt rendition perfectly complements the advert’s romantic and nostalgic tone, reimagining the original rock ballad as a sweeping, emotional soundtrack that underlines the story’s message — that true love endures through time.

Reception

The advert received widespread acclaim for its touching storytelling and emotional depth, with Paloma Faith’s rendition of Never Tear Us Apart praised for its raw power and sincerity. Many viewers highlighted how the song transformed the ad into something memorable and moving — a hallmark of the John Lewis advertising legacy.