In 2012, Mattessons launched a memorable television commercial titled “You Must Be Hank Marvin”, featuring a group of schoolchildren dressed as the legendary British guitarist Hank Marvin. The advert cleverly played on the Cockney rhyming slang where “Hank Marvin” means “starving,” promoting Mattessons’ Fridge Raiders as a tasty snack option.
The advert featured children mimicking Hank Marvin’s iconic look with red Fender Stratocaster guitars and thick-framed glasses, performing synchronized dance moves in a playful homage to the guitarist. The fun, nostalgic concept, combined with the energetic music, made the advert stand out and resonate with audiences.
Music in the Mattessons Advert
Music Track: Apache
Music Artist: The Shadows (cover performed by The Commercial Breakers)
Album: N/A
Year: Original by The Shadows in 1960s
The soundtrack of the advert is a cover of “Apache”, originally composed by Jerry Lordan and performed by The Shadows. The instrumental track, known for its distinctive guitar riff, became synonymous with Hank Marvin’s style. The version used in the advert was performed by The Commercial Breakers, capturing the essence of the original while adding a modern, playful twist that perfectly aligned with the advert’s concept.
Choreography and Production
The advert was directed by Andy McLeod and produced by Rattling Stick, with choreography by Natricia Bernard. The combination of humour, music, and synchronized dancing children created a highly memorable commercial that appealed to multiple generations.
Reception and Legacy
The “You Must Be Hank Marvin” advert was praised for its creativity, nostalgia, and entertainment value. It sparked conversations about Hank Marvin and The Shadows’ influence on British pop culture, while also effectively promoting Mattessons Fridge Raiders in a light-hearted way.