Barclaycard created one of the most iconic financial services ads with their ‘Waterslide’ commercial back in 2008. The advert shows a man leaving work in the most unusual way imaginable: instead of walking to the train or driving home, he steps into a hidden cupboard and slides down a giant waterslide that passes through a series of shops. Along the way, he effortlessly pays for items using his contactless Barclaycard, highlighting the speed and convenience of modern payment technology.
The combination of humour, imagination, and joyful action made this ad instantly memorable and widely shared online.
The Music in the Barclaycard Waterslide Advert
Song: Let Your Love Flow
Artist: The Bellamy Brothers
Album: Let Your Love Flow
Released: 1976
The soundtrack for the advert is Let Your Love Flow by The Bellamy Brothers, a breezy and uplifting 1976 hit. Its catchy, feel-good melody perfectly matches the whimsical energy of the waterslide commute, reinforcing the sense of ease and fun that comes with using contactless payments.