Co-op Summer Advert – The Only Way Is Up

Here’s the new Co-op 2022 advert for the summer which features a cover version of the song The Only Way Is Up.

The ad shows various people taking part in sports, interviews and food-based community projects. The ad goes on to tell us that “buying Co-op food raises funds that lift up your community”. The advert then concludes with the Co-op tagline ‘It’s what we do’.

The music in the Co-op Summer advert

Song: The Only Way Is Up (cover)
Artist: Stornaway
Album: Bonxie Unplucked
Listen/Download: Amazon Music
Released: 2015

The music in the 2022 Co-op advert is a cover version of the 1988 hit “The Only Way Is Up” recorded by British alternative indie rock band Stornaway in 2015. The song was written by George Jackson and Johnny Henderson and originally released in 1980 as a single by soul singer Otis Clay.

The 1988 version was recorded by English pop singer ‘Yazz and the Plastic Population’ and topped the UK Singles Chart. Spending five weeks at number one, it became a smash hit in the UK becoming the second biggest selling single of the year and also reaching number two on the US Billboard dance chart.

Listen to the full track on this video from Stornaway’s official YouTube Channel: