George at Asda – Summer 2019

George at Asda’s Summer 2019 campaign ad, titled Urban Safari, encourages viewers to embrace bold styles with its eye-catching fashion line. Featuring four models, the ad showcases animal prints, neon colors, and utility-inspired jumpsuits and dresses designed to bring a modern, adventurous edge to summer wardrobes. The vibrant visuals complement the campaign’s call to “Take a walk on the wild side.”

The music in the advert

Music: Do My Thing (Feat. Janelle Monáe)
Artist: Estelle
Released: 2012

The advert is set to Do My Thing by Estelle, featuring Janelle Monáe, a song that previously appeared in George’s Autumn/Winter 2018 campaign. This 2012 track from Estelle’s third studio album, All of Me, combines empowering lyrics with an upbeat tempo, perfectly capturing the ad’s emphasis on bold self-expression and unique style. The song’s reprise reinforces George’s message of confidence and individuality, marking it as a fitting anthem for both the 2018 and 2019 fashion lines.

Listen to Estelle’s full track on this YouTube music video: