ASDA continue where they left off with their “Home For All Things Haunted” campaign. The advert has a similar feel to their very successful 2017 Halloween campaign but most importantly, the ad uses a new spooky soundtrack. This version promotes the various Halloween costumes available in the store for 2018.
The music in the advert
Music: Somebody’s Watching Me | Artist: Rockwell
The music in the advert is the 1984 hit Somebody’s Watching Me by American singer-songwriter Kennedy William Gordy (better known by his stage name Rockwell). The song features guest vocals by brothers Michael Jackson (in the chorus) and Jermaine Jackson. The international hit was the lead single from Rockwell’s debut studio album of the same name.