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Nescafé – For The Moments That Matter


This advert for Nescafé Gold cleverly demonstrates that we’ll meet nearly 80,000 people in our lives and we should stay close to the ones that truly matter. A man stands in the middle of an amphitheatre surrounded by a crowd of people standing up that he has met in his life. He goes on to ask them sit down if the answer to some of his statements is true. Questions such “If you can’t remember by name, please sit down” and “If you’ve never seen me cry”. He finally asks “Can we have a moment now?” as a handful of people come down to share a Nescafé with him at a table.

The music in the advert

Music: Stand By Me (cover) | Artist : Sunnie Williams

The music in the Nescafé Gold commercial is a cover version of the 1961 hit Stand By Me by American singer-songwriter Ben E. King and written by King, Jerry Leiber, and Mike Stoller. The cover version in the advert is performed by American singer-songwriter Sunnie Williams. Williams rose to fame in 2014 after placing fourth on the American singing competition series, Rising Star. The musician has also built a respectable following on her YouTube Channel. Below is her YouTube video of the song.

This version is not commercially available however the original Ben E. King version is…

Download track on iTunes  Download track on Amazon Music

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