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Ryvita – Hands

Music Track: Jump In The line

Music Artist: Harry Belafonte


Ryvita promote their crispbread with a pair of hands in this TV ad. The track in the ad is the 1961 hit “Jump In The Line” by Harry Belafonte. The song was originally composed by Trinidadian calypsonian Lord Kitchener (Aldwyn Roberts) that won the 1946 Trinidad Carnival Road March. Harry Belafonte’s version featured on his album “Jump Up Calipso” and was kept alive in following decades by featuring in the films Beetlejuice and The Little Mermaid: Ariel’s Beginning.

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