The 118-118 phone service became famous in the UK not just for its quick directory assistance but also for its quirky and humorous TV adverts. One of their standout commercials, titled Who You Gonna Call?, features the classic 1984 hit Ghostbusters, perfectly capturing the fun and chaotic style the brand is known for.
The 30-second advert shows the instantly recognisable 118-118 runners, dressed in their bright orange shortrs, racing around London in over-the-top scenarios, solving problems and generally causing comedic mayhem. The commercial’s playful, energetic visuals match the upbeat and mischievous mood of the track, ensuring it leaves a lasting impression on viewers.
The Music in the 118-118 Who You Gonna Call? Advert
Music Track: Ghostbusters
Music Artist: Ray Parker Jr.
Album: Ghostbusters (Original Motion Picture Soundtrack)
Released: 1984
The song Ghostbusters, written and recorded by Ray Parker Jr., became an iconic hit alongside the release of the original film. Its catchy hook “Who you gonna call?” ties perfectly with the 118-118 brand’s tagline and services, making it an ideal soundtrack for this advert. The combination of the familiar theme and the chaotic antics of the 118-118 runners made this advert a memorable entry in the company’s campaign history.