Levi’s returned to television with its Live Unbuttoned campaign, promoting their iconic jeans in a vibrant, stylish ad. After a long hiatus from TV advertising, this campaign built on the legacy of their hugely successful 501 ads from the 1980s and 1990s. The commercial showcased Levi’s jeans in everyday life, emphasizing freedom, self-expression, and effortless style.
The Music in the Levi’s Live Unbuttoned Advert
Music: Genesis
Artist: Justice
Album: † (Cross)
Released: 2007
The soundtrack to the Levi’s ad is Genesis, an instrumental track by French electronic duo Justice. Known for its dramatic synths, pulsing beats, and cinematic intensity, the song enhanced the advert’s energetic visuals and perfectly complemented the brand’s bold and expressive message.