M&S Food have launched a new advert series for 2021 as part of their ‘Fresh Market Update’ campaign. The ad promotes their Scottish Salmon with weather presenter Lucy Verasamy who visits west coast of Scotland. Lucy then meets up with M&S Select Farm Manager Sarah Last to see where the Salmon is sourced from.
The Fresh Market Update campaign, which first ran last year, promotes the quality of the retailer’s Select Farms and its commitments to sustainability, featuring interviews with farmers.
This ad is one of a total of nineteen commercials to air over four months across ITV, Channel 4 and YouTube.
The music in the M&S Food Fresh Market Update adverts
Music: Albatross | Artist : Fleetwood Mac
The music in the M&S Food Fresh Market Updates advert is the brand’s staple instrumental song ‘Albatross’ by British-American band Fleetwood Mac. The song was released in 1968 and was composed by British singer-songwriter Peter Green reaching number one in the UK Singles Chart in 1969.
The track has now been a long-standing feature of M&S Food adverts over the past few years.