Music Track: Changing (feat. Paloma Faith)

Music Artist: Sigma

This advert by Vodafone, a brand usually affiliated to mobile phones, reveals how they are changing and ‘moving forward towards a future shaped by remarkable technology’. Their website says “That’s why for the first time since 2009, we’re changing our brand image.” The music couldn’t be more fitting with the 2014 electro-dance hit Changing by British record production duo Sigma featuring Paloma Faith. The track was co-written by TMS, Wayne Hector and Ella Eyre and reached number one in the UK singles chart in September 2014.