The Nationwide Building Society’s advert titled “On Your Side” from 2015 features a scarf that is passed between father and son, lost on a train and then found by a Nationwide employee.
The ad is a heart warming story which is more importantly a metaphor to demonstrate how the building society has been with its customers for almost 170 years.
The music in the advert
Music: I’ll Keep You Safe | Artist: Sleeping At Last
The music in the Nationwide On Your Side advert is a song called ‘I’ll Keep You Safe’ by Chicago-based musician ‘Sleeping At Last’ (real name Ryan O’Neal). The song is taken from his five-track EP Atlas: Darkness.
Many of O’Neal’s songs have been featured on the soundtracks of shows like The Vampire Diaries, Bones, Grey’s Anatomy and Criminal Minds and in movies like The Twilight Saga: Breaking Dawn – Part 1