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BMW i3 – Plug in to something bold

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This new BMW i3 TV advert called “Plug in to something bold” showcases the 100% electric hatch. The German car manufacturer claims that the design of the car was carefully considered to maximise efficiency, dynamics and range.

The music in the advert

Music: Also Sprach Zarathustra | Artist: Eumir Deodato

The music in the BMW i3 advert is a 1973 instrumental piece called “Also Sprach Zarathustra” by Brazilian musician Eumir Deodato. The song is a jazz-funk styled rendition of the introduction from Strauss composition. This rendition reached number two in the US Billboard top 100 singles chart and won the 1974 Grammy Award for Best Pop Instrumental Performance.

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