Waitrose & Partners – Fast Forward


Waitrose & Partners have released this hilarious TV ad which kind of spoofs their own campaign (as they are in partnership with John Lewis). The ad features a daughter who excitedly wants to show her parents the new John Lewis TV ad on their new TV. The parents are however more excited about using the fast forward facility on the TV and miss most of the advert as it’s “#TooGoodToWait’.

The music in the advert

Music: Your Song | Artist: Elton John

The music in the original John Lewis TV ad is one of Sir Elton John’s most celebrated tracks. Your Song. First released in 1970, the track was composed and performed by Elton John with lyrics by his longtime collaborator, Bernie Taupin. It originally appeared on John’s self-titled studio album in 1970.

Download track on iTunes  Download track on Amazon Music