JD Sports Christmas 2018 – Always The Leader


The JD Sports Christmas Advert 2018 is set in an ice cave starring various celebrities including Anthony Joshua, Jaden Smith, Jesse Lingard and Bugzy Malone. They force themselves out after being encapsulated in ice. The brand continue their “Always The Leader” campaign with this ad.

The music in the advert

Music: The Twelve Days of Christmas (Instrumental) | Artist: [Commissioned]

The music in the JD Sports ad is an altered instrumental rendition of the Twelve Days of Christmas. We believe the track was commissioned especially for the advert and is not commercially available.