This advert from Kopparberg Cider is set in the desert with kites in the shape of humans flying against the backdrop of a sun-drenched clear blue sky. The brand uses the tagline and hashtag #OutsideIsOurs.
The music in the advert
Music: Everybody’s Got To Learn Sometime (Feat. Cimone)| Artist: Abacus
The music in the advert is a cover version of the 1980 track Everybody’s Got To Learn Sometime by British band The Korgis. There was a successful cover version by Baby D in 1995 however the version in the advert is performed by Abacus (featuring vocals by Cimone) and is available from music services for download.