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BT Moments – Be There

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A new advert from BT as part of their ‘Be There’ campaign features paper planes being used in the community to help each other. This reflects their tagline at the end of the advert “Every moment of everyday we help you be there”.

The music in the advert

Music: It Must Be Love | Artist : Madness

The music in the ad is the 1981 hit It Must Be Love by north London based ska band Madness. The song was one of their biggest hits reaching number 4 in the UK singles chart. The track was actually a cover version of Labi Siffre’s 1971 hit. Madness’ version was re-released in 1991 climbing to number 6 in the UK singles chart in 1992.

Download track on iTunes  Download track on Amazon Music


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Love this advert! Saw it on TV&was immediately mesmerised, so clever. Well done BT. X