Music Track: Shutdown (Instrumental)
Music Artist: Skepta
This latest advertising campaign by Nike with the hashtag #LNDR says Nothing Beats A Londoner. The ad features plenty of musicians from the British grime scene such as Skepta, Giggs, Jorja Smith and Big Shaq. The ad also features Premier League footballers Eden Hazard and Harry Kane.
It’s all promoting the ‘London Takeover‘, a celebration of London’s diversity happening over the half term. A range of exclusive events are being put on at various sporting venues across London from rowing with John Mcavoy to scoring goals with Jordan Nobbs and Leah Williamson. The music at the beginning of the ad is the instrumental background to Shutdown by Skepta (who features in ad talking on his phone at the time). The full track can be downloaded from the iTunes and Amazon Music links below.